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Products

CRM Applications for Real-Time Engagement

Pega’s AI powered CRM Suite is transforming the way enterprises drive greater engagement across the entire customer journey.

Explore the Pega CRM Suite

Move past traditional CRM systems to a true journey-enabled, customer engagement suite. Learn how Pega is helping enterprises revolutionize their customer engagement with end-to-end automation and real-time AI on the only unified CRM platform.

  • Engage customers with real-time 1:1 marketing on any channel.
  • Intelligently guide sales professionals and automate the sales process.
  • Serve, satisfy and engage every customer with digital customer service.

Customer Decision Hub

Infuse real-time AI into every customer engagement

There’s nothing artificial about Pega’s proven AI. This always-on brain gets results. Using pragmatic artificial intelligence and decision management, you can improve response rates by up to 6X, NPS by 30 points, and get ROI as high as 500%.

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Analyst Reports

Article

Gartner Magic Quadrant for the CRM Customer Engagement Center

Simplify and automate to reduce costs and improve agility.

Article

Gartner Magic Quadrant for the CRM Customer Engagement Center

Simplify and automate to reduce costs and improve agility.

Article

Gartner Magic Quadrant for the CRM Customer Engagement Center

Simplify and automate to reduce costs and improve agility.

We’re creating an environment where we know our customers individually, and we want to use what we know to really understand what’s important to them – so we can be there in the moments that matter.

Jessica Cuthbertson CEO, RBS

Watch Birgit König, Ph.D., CEO, Allianz Health Germany, share how the Pega platform meets rapidly changing customer expectations.

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See How Pega Can Help Your Business

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